Speaking

birdcage1Keynote / Workshop Speaker

Social Media

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Social Media :: Unplugged | Keynote or Workshop (45mins – 3hrs)

10 steps to Mastering Social Media Tools in less than 10 Minutes a Day.

  • How tohave technology at your fingertips, so you become irresistable to clients
  • Where social media MUST fit into your marketing strategy
    (and if you didn’t have one, how social media is the only marketing strategy you’ll need)
  • How you can utilise 3 free technology tools to engage with your client base in less than 10 minutes a day
  • The never fail way to build a list of brand advocates (followers)

In this session, Yvonne will UNPLUG social media. You will discover how you can STAND OUT amongst the conversations that are already going on in your area of expertise / industry.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention (social media).”
(David Meerman Scott, World Wide Rave and New Rules of PR and Marketing)

Yvonne will illustrate how you can earn attention and STAND OUT by creating something relevant, interesting, valuable and useful and then giving it away. This leads to a network of advocates (followers) who will not only purchase your products and services, they will spread the word FOR YOU to their network of advocates.

“Yvonne Adele is just bursting with ideas on how to get known online. She has a great system for developing an online presence that is logical, practical and actually fun to implement.”
David Koutsoukis
Leadership Speaker, Author and Consultant
President, National Speakers Association of Australia

“…Yvonne Adele just blew my mind! Finally I now understand blogs, Twitter, LinkedIn, YouTube, Facebook and Google Alerts for the first time ever. More importantly I now understand how they can actually benefit my business and how I can improve my marketing strategy through social media, rather than spending a fortune on other marketing techniques. Yvonne has a unique way of presenting the information so that even the novice like myself could understand. Her generosity was incredible.”
Carla Fotev, Psychologist and Director of EmergencySupport.com.au

Retail

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The Future of Retail | Keynote (45 – 60mins)

Experiential | Personalised | Collaborative | Community

Using global examples and finger-on-the-pulse research, Yvonne presents an inspirational keynote address which takes the audience on a journey to a retail environment of the future where consumers will do their research online or standing inside your store; asking their networks for recommendations and expecting an immersive, sometimes touch-experience with your brand.

This talk was most recently presented to the Harvey Norman Franchisee conference.

Creative Thinking / Brainstorming

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The ‘U’ in Team | Interactive Keynote or Workshop (45 – 90mins)

Workplace teams: Stop brainstorming and start thinking.

Imagine…. The team is assembled again, and reluctantly in front of a whiteboard. The leader stands, marker poised, and explains today’s challenge. ‘OK, I’ll be the scribe – who’s got an idea?’ Awkward silence and a few timid suggestions follow…

How many hours and dollars are wasted every day around the world with teams sitting through gut-wrenching meetings like this? Brainstorming was first used in the ’60s as a technique for generating ideas. Then and now, it fails when only a few have the confidence and support to share. Yet everyone in a team and that means you can have brilliant ideas. Yvonne’s simple, systematic and powerful approach to creative thinking turns timid groups into creative gold mines.

Using a ‘think-pair-share’ scaffold, every workshop participant is responsible for idea generation, and the supportive environment enlivens collective team power. Workshops follow Yvonne’s unique Innovation Pathway, resulting in a one-page roadmap for turning ideas into action.

That There is no ‘i’ in ‘team’ is a tired idea,which is right where you come in. This workshop is perfect for generating more ideas at every level of your organisation, and activating in your teams the confidence to share and the skill to take action.